5 Keys to Writing Great Google AdWords Ads

Google AdWords is, by far, the largest and most robust search engine marketing (SEM) platform. Google makes billions of dollars every year simply by allowing companies and individuals to post text, image based, or even video ads (YouTube) on their domain and network.

In this article, I will specifically be focusing on text ads-the most commonly utilized AdWords ad type.

Why is it important to write great AdWords ads?

Great ads get clicked more often, reduce the bounce rate of AdWords based visitors, and can even allow you to show up above your competitor's ads with a lower bid than theirs (Quality Score).

Without further ado, the 5 Keys to writing great AdWords ads:

Use a clear, easy to read AdWords ad title

An overly complicated or to sale-sy of a title instantly deters potential clickers Use capitalization correctly- do not capitalize every character

Use keyword(s) in your ad title that appear on the landing page you are sending visitors to

Including keyword(s) in your title let's Google, and users, quickly identify what your web page is about making a click much more likely and a bounce much less likely. As importantly, your AdWords ad Quality Score will increase and you are likely to see reduced Cost-Per-Click (CPC) because of this

Helpful Link: Keyword Extractor Tool

Include benefits to customer- benefits they care about!

Using features and benefits allows you to separate yourself from the competition Think of this from a customer's standpoint-why should they buy from you? Good Example: "Huge Catalog! Same Day Shipping" - clearly states benefits that are important to customers. This sets the company apart from the rest. Bad example: "Buy now at our On-Line Store" - very generic, does not offer any important benefits to the customer.

Add a Call-to-Action

The second line of your ad should include a call-to-action Again, think in terms of why a customer should purchase a product or service from you Good example (from AT&T AdWords ad): "Order Today For As Low As $49.99!"

Test, test, and test again

Even if you've written what you think to be 'the perfect ad', you need to test it Test against existing ads or multiple variations of the new ad Only change one element/variable at a time! For Example- In one ad variation change the ad title but keep the ad content, landing page, and bid unchanged. Another version would have the exact same title as the new ad but with the first line of ad content changed. Continue until you have ads setup to test all elements you would like to test

By utilizing these AdWords ad writing tips and techniques, you will see an increase in ad performance in terms of better, more relevant traffic and lower Cost-Per-Click rates.

Remember to think like a customer but admit that you don't really know what your customers are thinking. So, test your ads! It will save you time and money!

Happy ad writing!

Working Hours of an SEO Specialist   

Powerful Content Writing Techniques for Better SEO

When optimizing your business website for the search engines, one of the things that you should constantly keep in mind is the content writing process. While majority of so-called SEO specialists out there simply write low quality articles then spin and re-spin their content, expert marketers know that fresh and original content is the best way to bring your website to the top.

But the question is, how do you write good content in the form of blog posts, press releases, and copywriting pieces?

The answer to the question above cannot be answered in a simple sentence. There are many factors that determine whether a particular piece of content is favourable for search engine marketing or not. Over the past two years, the internet landscape has changed considerably. The Panda and Penguin updates of Google forever changed the way webmasters create, post and share their content to their intended users.

What is considered "article marketing" techniques in the past can be very well considered as spamming today.

To avoid being slapped by the search engines in the process of pushing your content, and to ensure that your website reaches the top of search engine results as soon as possible, follow the tips below:

1. Avoid keyword spamming. Gone were the days when content writers can simply write fluffy sentences and then stack all their keywords in the body of the article using keyword density guidelines. Today, search engines no longer gives value to your content based on keyword density alone. Relevance and proper placement are much more important factors nowadays instead of the number of keywords on your article.

2. Write for people and not for search engines. Always remember that even though you are using your content to market your business on the internet, you are still writing for people and not for the search engines. This is the reason why you cannot afford to have silly grammatical mistakes, wrong information, or misleading facts in your articles. When you realize that you are writing for a crowd and not for computers, you will be able to write more responsibly.

3. Promote your content naturally through social networking channels. A lot of marketers write well written articles but they don't take the extra effort in promoting those articles. As a result, they don't get the traffic and sales that they could have had. A good thing to do is bookmark your articles in social sites and share them on Facebook or Twitter. By encouraging people to like your content, you generate a lot of social buzz to your articles. This is very good for SEO.

4. Use the services of a freelancer or expert content writing company. As your website grows in profit and traffic, you will find that you will need a constant supply of fresh content to maintain your foothold. Rather than sweating it all by yourself, look for reliable content writing services or companies who can produce blog posts, articles, press releases and ads on your behalf. Outsourcing successfully to a third party provider will multiply your results by a great percentage.

Working Hours of an SEO Specialist