When optimizing your business website for the search engines, one of the things that you should constantly keep in mind is the content writing process. While majority of so-called SEO specialists out there simply write low quality articles then spin and re-spin their content, expert marketers know that fresh and original content is the best way to bring your website to the top.
But the question is, how do you write good content in the form of blog posts, press releases, and copywriting pieces?
The answer to the question above cannot be answered in a simple sentence. There are many factors that determine whether a particular piece of content is favourable for search engine marketing or not. Over the past two years, the internet landscape has changed considerably. The Panda and Penguin updates of Google forever changed the way webmasters create, post and share their content to their intended users.
What is considered "article marketing" techniques in the past can be very well considered as spamming today.
To avoid being slapped by the search engines in the process of pushing your content, and to ensure that your website reaches the top of search engine results as soon as possible, follow the tips below:
1. Avoid keyword spamming. Gone were the days when content writers can simply write fluffy sentences and then stack all their keywords in the body of the article using keyword density guidelines. Today, search engines no longer gives value to your content based on keyword density alone. Relevance and proper placement are much more important factors nowadays instead of the number of keywords on your article.
2. Write for people and not for search engines. Always remember that even though you are using your content to market your business on the internet, you are still writing for people and not for the search engines. This is the reason why you cannot afford to have silly grammatical mistakes, wrong information, or misleading facts in your articles. When you realize that you are writing for a crowd and not for computers, you will be able to write more responsibly.
3. Promote your content naturally through social networking channels. A lot of marketers write well written articles but they don't take the extra effort in promoting those articles. As a result, they don't get the traffic and sales that they could have had. A good thing to do is bookmark your articles in social sites and share them on Facebook or Twitter. By encouraging people to like your content, you generate a lot of social buzz to your articles. This is very good for SEO.
4. Use the services of a freelancer or expert content writing company. As your website grows in profit and traffic, you will find that you will need a constant supply of fresh content to maintain your foothold. Rather than sweating it all by yourself, look for reliable content writing services or companies who can produce blog posts, articles, press releases and ads on your behalf. Outsourcing successfully to a third party provider will multiply your results by a great percentage.
Working Hours of an SEO Specialist
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